Juul
Context:
Business growth in North America decreased as regulatory restrictions tightened, requiring significant revenue growth from alternate global markets.
Contribution:
I researched and created core marketing assets for all regions across EMEA, focusing on print, video, and in-store fixture assets for retail materials, while managing all transcreation vendor services across designated countries.
Impact:
Negative brand perception decreased through complete transparency regarding health and safety
Brand adoption grew by 14%
Market revenue increased by 9%
The band plays on.
In North America at the time, "less is more" at Juul wasn't a low-hanging convenient statement to throw around when critiquing the work. It was the law. Literally.
This example was written for retail while compiling global consistency practices for our markets in EMEA.
Playing well with others.
In Europe, where regulatory restrictions allowed for it, we had a little more room to work on catching the eye.
The bellow storyboard examples are from various sized counter and wall screens running animated asset loops across Great Britain.
