Pax Labs
Context:
Brand awareness and revenue goals needed to increase as market share was declining.
Contribution:
I created brand, product, and community marketing materials, primarily focusing on Email, Social, and Website content.
Impact:
Top-performing work six months in a row
Tangible lift in revenue through e-comm sales
Moved the brand towards the health and wellness space, relying less on the technology while focusing on the natural benefits of cannabis
The Pax 3™ is their most innovative product to date.
It's a portable, beautifully engineered, and designed device offering two different ways to consume cannabis.
It's Bluetooth enabled and has a dedicated app covering complete customization of the experience, with an equal focus on safety – for owners and those not of legal age.
It's a high-quality, functionally reliable showpiece making it an object of display, with a premium price point to match.
Lots to say about it. Lots of different ways to convey it. So many creative opportunities to find the right balance of show and tell. All challenges were welcomed and met.
Emails
I've always liked writing emails. But I was never aware that I might have a "type." It turns out I do, and it's not just one; it's three I most prefer: Pure Product, true consumer-beneficial promotional, and educational. From a single Evergreen to full campaigns, B2C and B2B, it was my kind of growth marketing, and I got to do a bit of it all.
Social
Instagram is the perfect Social channel for PAX. An excellent medium for such a visual brand. These examples grew community, increased revenue, and gave folks something to smile about – the same reaction you get with any of their devices. A natural extension of good vibes. #highlybeneficial
